Food Vendors

Culinary Arts Partnership and Benefits

The Woodlands Waterway Arts Festival (WWAF) is a 2.5-day outdoor celebration of the visual, performing, and culinary arts. Recognized NATIONALLY as one of the best outdoor juried visual arts events, the Festival also offers superior culinary experiences, a gourmet specialty product area, educational art activities for children and adults, live performances and special exhibitions. The Festival is produced by The Woodlands Arts Council, Inc., which is a tax-exempt arts organization. Net proceeds from the Festival are used to improve the annual event, to present regional educational and cultural programs throughout the year, and to assist other arts-related nonprofit organizations.

Festival Hours

Friday, April 10, 1 PM - 5 PM

Saturday, April 11, 10 AM - 6 PM

Sunday, April 12, 10 AM - 5 PM

All culinary booths are expected to be fully operational during show hours.

Promotional Opportunity

The Woodlands Waterway Arts Festival is the premier festival opportunity in South Montgomery County for the promotion of restaurants and exposure of culinary quality to a highly selective audience. Participating restaurants tap into many exceptional marketing opportunities specifically designed to drive name recognition:

• Opportunities to impress with menu samplings before an audience expected to number 19,000-23,000.

• Pre-event publicity advertising from select media sponsors

• Feature listing in the festival program guide

• Media, publicity, and promotion on-site

• Distribution of a promotional item about your permanent restaurant location or business

Partner Services for Food Vendors

The WWAF’s objective is to make the experience of participating culinary partners rewarding, profitable, and enjoyable. Services and support provided include:

• Consultation and support regarding menu items, equipment, permits, and more

• Collaboration to build exciting and distinctive menus that meet the demands of the public

• Culinary booth facade and menu printing for an exciting and consistent appearance

• Arts Festival staff dedicated to delivering an exceptional Culinary Program

• Preassembly of booths before restaurants are scheduled to set up

• Two 20-amp circuits of electricity

Selection Process

Culinary Partner selection by the Arts Festival is based on:

Food quality
Menu desirability
Creativity
Presentation
Diversity & uniqueness
The challenge involved in presenting your menu in an outdoor environment
Previous event experience.

Note: Culinary partners may sell prepared food products only. The Festival will coordinate all beverage concessions. Sale of any type of beverage is prohibited.

Insurance

Culinary partners shall provide to The Woodlands Arts Council, Inc. a Certificate of Insurance evidencing (i) Commercial General Liability, including Products Liability, at limits of $1,000,000 per occurrence/$1,000,000 aggregate, (ii) Automobile Liability in the afore-stated amounts, and (iii) Workers Compensation and Employer's Liability affording coverage under the Workers Compensation laws of the State of Texas. The Certificate of Insurance shall name The Woodlands Waterway Arts Council, Inc. as an additional insured and must be received by the WWAF by March 16, 2026, with coverage dates extending at least thirty days after the Festival dates.

Health & Safety

Commercial Participant also agrees to comply with all public health and safety standards and protocols set by WWAF, which may be based on guidance from national, state, or local authorities but may also include requirements determined by WWAF to be appropriate and necessary to create a safe environment on Festival premises. All Festival health and safety standards and protocols shall apply at all times Commercial Participant or its representatives are on the Festival premises, regardless of whether the premises are open to the public.

WWAF health and safety standards and protocols may include, but are not limited to, Commercial Participant providing supplies such as hand sanitizer or personal protection equipment (PPE), as well as wearing PPE while on Festival premises. WWAF agrees to provide advance notice of proposed health and safety standards and protocols at least 30 days prior to the Festival; however, it may be necessary to update and/or revise the requirements prior to or during the Festival, depending upon the surrounding circumstances. WWAF agrees to provide notice of any updates or revisions as soon as it is practicable to do so.

Green Program

The Woodlands Arts Festival Food vendors are required to serve on recyclable and/or compostable products. The WWAF is working with our waste company and The Woodlands Township on its Reduce, Recycle, Reuse initiative and encourages the selected partners to help green the Festival. ABSOLUTELY NO STYROFOAM.
Only # 1,2,3,4, and 5 plastic containers, please.

Booth Types & Pricing

No sales or service shall be made from the sides or rear of the allotted space or spaces. Space accommodation for special equipment needs will be considered case-by-case basis and may be subject to additional charges.

Payment

If selected, a $300 deposit is required after acceptance to hold your space. The remaining balance is due by March 2, 2026.
The deposit is nonrefundable.

Please direct applications and questions to:
Dario Pallotta, Operations Coordinator
Email: Dario@TheWoodlandsArtsCouncil.org
Phone Number: 832-515-8139

The Woodlands Arts Council
9450 Grogans Mill Rd. Ste. 160
The Woodlands, TX 77380

Submitting an application does not guarantee acceptance; vendors will be notified if they are invited to participate in the festival no later than March 2, 2026.

Culinary Arts Food Vendor Application 2026

Food Vendor Information

Name of Food Vendor

Booth Type

Select the booth type you are interested in.

Palette Cafe Food Vendor
Watercolor Terrace Food Vendor
East End Food Vendor
Food Truck
Food Cart

Palette Cafe Food Vendor

Watercolor Terrace Food Vendor

East End Food Vendor

Food Truck

Food Cart

Website URL, Facebook, and/or Instagram Link

Contact Information

First Name

Last Name

Email Address

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Address Line 1

Address Line 2

City

State

Postal Code

Phone Number

Submit