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Call for Food Vendors! Culinary Arts at the Festival

Culinary Arts Food Vendor Application

Culinary Arts Partnership and Benefits

The Woodlands Waterway Arts Festival (WWAF) is a two (2) day outdoor celebration of the visual, performing and culinary arts. Recognized NATIONALLY as one of the best outdoor juried visual arts events, the Festival also offers superior culinary experiences, a gourmet specialty product area, educational art activities for children and adults, live performances and special exhibitions. The Festival is produced by The Woodlands Arts Council, Inc., which is a tax exempt, arts organization. Net proceeds from the Festival are used to improve the annual event, to present regional educational and cultural programs throughout the year, and to assist other arts-related nonprofit organizations. For more information, visit www.thewoodlandsartscouncil.org.

Promotional Opportunity

The Woodlands Waterway Arts Festival is the premier festival opportunity in South Montgomery County for promotion of restaurants and exposure of culinary quality to a highly selective audience. Participating restaurants tap into many exceptional marketing opportunities specifically designed to drive name recognition:

  • Opportunities to impress with menu samplings before an audience expected to number 15,000
  • Pre-event publicity advertising from select media sponsors
  • Feature listing in the festival program guide
  • Media, publicity and promotion on-site
  • Distribution of a promotional item about your permanent restaurant location or business
  • Partner Services for Food Vendors

    The WWAF’s objective is to make the experience of participating culinary partners rewarding, profitable and enjoyable. Services and support provided include:

  • Consultation and support regarding menu items, equipment, permits and more
  • Collaboration to build exciting and distinctive menus that meet the demands of the public
  • Volunteers specifically assigned to assist in the culinary area prior to and during the Arts Festival
  • Three prominent ATM cash machines specifically placed in the festival for Festival patron use
  • Culinary booth facade and menu printing for exciting and consistent appearance
  • Arts Festival staff dedicated to delivering an exceptional Culinary Program
  • Preassembly of booths before restaurants are scheduled to set up
  • Two 20-amp circuits of electricity
  • Selection Process

    Culinary Partner selection by the Arts Festival is based on:

  • Food quality • Menu desirability • Creativity • Presentation • Diversity & uniqueness • The challenge involved in presenting your menu in an outdoor environment • Previous event experience.Note: Culinary partners may sell prepared food products only. The Festival will coordinate all beverage concessions. Sale of any type of beverage is prohibited.
  • Participation Fees

    The festival will select a maximum of 9 -10 culinary partners for 2020. Participation Fees Include: WWAF decor, 10'x 10' tent or 10’ x 20’, one 12’ counter, two menu boards, two banners,two 20-amp circuits with 2 quad receptacles (additions will be priced according to the service requested-additional power will NOT be available after the show build begins), health permit, grease barrels and waste water barrels. Food Vendor must provide rinse, water, bleach station.

    • $1,900 for each main food culinary space plus 10% of gross sales (5 spaces total)
    • $1,000 for each dessert culinary space plus 10% of gross sales (2 spaces total)
    • Propane may be provided from the Festival's propane provider for a fee- TBD.
    • $500 - Food Trucks - Must follow all Montgomery County Health Permit Rules & Regulations. Health Permit provided. No other perks provided by festival. Location predetermined by the Festival. Listing in program.


    All fees due in full upon signed agreement. All payments for new partners must be cashier's check, money order or certified check.Electronic processing is available with a 3% convenience fee for either wire transfers or credit card payments.


    Culinary partners shall provide to The Woodlands Arts Council, Inc. a Certificate of Insurance evidencing (i) Commercial General Liability, including Products Liability, at limits of $1,000,000 per occurrence/$1,000,000 aggregate (ii) Automobile Liability in the afore-stated amounts and (iii) Workers Compensation and Employer's Liability affording coverage under the Workers Compensation laws of the State of Texas. The Certificate of Insurance shall name The Woodlands Waterway Arts Council, Inc. as an additional insured and must be received by the WWAF by April 1, 2020 with coverage dates extending at least thirty days after the Festival dates.

    Booth Space

    Booth space will be 10 feet by 20 feet with a front service area that is 10 feet wide. No sales or service shall be made from the sides or rear of the allotted space or spaces. Space accommodation for special equipment needs will be considered on a one-by-one basis and may be subject to additional charges. Dessert Booths are provided a 10 x 10 booth space.


    Saturday, April 4, 10:00 a.m. to 6 p.m.

    Sunday, April 5, 10:00 a.m. to 6 p.m.

  • All culinary booths are expected to be fully operational during the established operating hours
  • Green Program

    The Woodlands Arts Festival Food vendors are required to serve on recyclable and/or compostable products. The WWAF is working with our waste company and The Woodlands Township on its Reduce, Recycle, Reuse initiative, and encourages the selected partners to help green the Festival.

    More instructions to follow upon acceptance.

    Application Deadline: Monday, February 17, 2020

    Notification of Acceptance:February 21, 2020

    Please direct applications and questions to:

    The Woodlands Waterway Arts Festival

    E-Mail: info@thewoodlandsartscouncil.org


    Food Vendor Information

    Type of Food Vendor

    Contact Information

    Sending in an application does not guarantee acceptance; vendor will be notified if they are invited to participate at the festival. After receiving written acceptance, vendor must submit a COI, vendor assets, and payments by March 1st.
    Questions- EMAIL: info@thewoodlandsartscouncil.org
    • Copyright ©2020, The Woodlands Arts Council. All Rights Reserved.
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